- Plot/ Narrative - You have to show a little bit of the storyline to interest the
viewer. - Music/ Soundtrack - Give a trailer iconic music that will remind them of the film every time the audience hears the song.
- Genre - Hint at the genre so you know your target audience and so the viewer knows if it is going to interest them, you don't want to hint at a romance for it then to be a thriller cause you will lose money.
- Iconography - Give an iconic moment, image or scene that the audience will associate with the film.
- Characters - Introduce your audience to a few of your characters so they know who the film is going to be about.
- Don't upstage the film - you don't want to give away too much of your film in the trailer as it could ruin it for viewers and make them disappointed with the real thing.